A name synonymous with style and elegance, Giorgio Armani is renowned the world over for his significant impact on fashion design. Such is his contribution; many credit him with putting Milan on the map and cementing the pulling power of the “Made in Italy” slogan.
Born in 1934 in Piacenza, Italy, Giorgio developed an obsession with human anatomy and this led the young man to pursue an education in medicine. His studies were unfortunately interrupted when after 3 years, in 1953, he joined the army. Once he was discharged from the army, he took up the position of ‘window dresser’ at the La Rinascente, a Milan department store.
The next seven years would prove to be crucial in molding one of the world’s most successful designers, as well as Italy’s most successful designer with a worth of $4.1 billion in 2007. After a promotion to the menswear department, as a salesman, Giorgio began to learn everything about fashion design and marketing.
With no prior training whatsoever, Armani set out to take the world by storm with his unique blend of elegance and sophistication in 1964. Spurred on by the urging of his partner, Sergio Galeotti, Armani created a line of clothing for Nino Cerutti. He never looked back.
His legacy began in 1974 when he launched his own menswear label. A year later he followed it up with a womenswear collection. Over $1 billion sales a year are the result of Armani’s unique and distinctive style and a huge following of celebrity admirers to boot. In 1980, Giorgio Armani’s essence was instilled in the hearts of the public in the movie American Gigolo in which actor, Richard Gere, wore Giorgio Armani suits.
As well as clothing, accessories, undergarments and beauty products, Armani has created over 100 fragrances such as Armani for Men, Armani for Women, Armani Prive Rose d’Arabie L’Or du Desert and Acqua di Gio Blue Edition Pour Homme.
Armani Cologne for Men
Armani Code – Armani Code is a best-selling, award winning fragrance. Introduced in 2004 under the name Black Code, it was created by a team of famous noses: Antoine Maisondieu, Clement Gavarry and Antoine Lie. Actor Chris Pine has been the face of the fragrance since 2014. Its black and sleek bottle is inspired by the classic Armani tuxedo. The sexy fragrance is the perfect scent for the modern man. It has base notes of tonka bean, leather and guiac wood; the heart is olive blossom, and top notes are star anise, lemon and bergamot. Armani code is oriental, spicy and romantic yet very masculine. It can be worn at the office and suits all seasons. It is long-lasting and draws a lot of compliments. Overall, an excellent men’s cologne.
Acqua Di Gio – Acqua di Gio is an old classic. It was launched in 1997 and has been a best-seller ever since. It is the quintessential aquatic fragrance. It has a round, mellow base: amber, patchouli, oak moss, cedar and white musk. The heart is fresh and polished with notes of cyclamen, mignonette, nutmeg, coriander, violet, freesia, peach, marine notes, hiacynth, rosemary, rock rose and calone. The fizzy citrus top notes are the scent’s stars: lime, mandarin, orange, jasmine, bergamot, persimmon and lemon. Acqua di Gio smells of summer. It is light yet complex. Ideal for a day at the beach or a promenade on the boardwalk, it can also be worn at the office. It is long-lasting and affordable and definitely one of the most popular men’s fragrances available to this day.
Armani Mania – Mania by Giorgio Armani was created in 2002. The nose behind the fragrance is famed nose Francis Kurkdjian. The scent is strong and masculine without being overpowering. It is suave, elegant and discreet. It contains notes of green mandarin, bergamot, cassis, lemon freesia, cardamom, oak moss, pepper, patchouli, saffron, cedar, vetiver, musk and amber. The scent has Armani’s signature freshness mixed in with woodsy and low amber notes. The blend is distinctly unique. Mania will stay on your skin all day and possesses a nice woodsy sillage. Mania makes for an excellent evening fragrance. It is fresher and more subdued than its little brother, Armani Code. Men who find Code too bold or too loud may want to try Mania.